Elma Chips Amendoins is one of Brazil's most recognized snack brands, yet it had never established a strong visual identity of its own. The challenge was to create a campaign that showcased the breadth of its product line while defining a distinctive visual tone for the brand.
We developed a three-pillar approach: a creative concept that captured the essence of the brand, a proprietary visual system that gave Elma Chips Amendoins its first real graphic language, and a series of films that brought the concept to life.
The result was "Amendoísmo" — a campaign that didn't just promote products, but built a visual world around them.
SOWHAT
Creative Direction
Bruno Regalo, Thiago Matsunaga, Gabriel Menezes
Art Direction & Graphic Design / Illustration / Lettering
João Rizatti, Leonardo Beijo
CLIENT
Elma Chips Amendoins
YEAR
2022
FONTS
Freitag by Zetafonts
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© JOÃO RIZATTI (RIZZA)
SEASON 26'