Every summer, TBWA\Chiat\Day\LA throws a party to celebrate the team's wins and soak in the California sun. Our challenge was to capture that spirit with a bold, playful visual identity—bringing to life the fun, freedom, and flavor of summer in LA. From juicy colors to quirky illustrations, this project is all about turning up the heat on tradition.

DXD\TBWA

Creative Direction
Bruno Regalo, Thiago Matsunaga, Gabriel Menezes

Art Direction & Graphic Design / Illustration / Lettering
João Rizatti, Leonardo Beijo
 

CLIENT

TBWA\Chiat\Day\Los Angeles

YEAR

2022

FONTS

Averta by TBWA + Custom Lettering.

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© JOÃO RIZATTI (RIZZA)

SEASON 26'