A.I.Pocalypse
Ciclope Festival
—
In October, Ciclope Festival the world’s largest audiovisual festival we were invited to create its new visual identity at a moment of cultural tension. The industry was deep in debate over AI, automation, and the erosion of craft. The festival launched with a short film, AI Apocalypse, satirizing fears of machines overtaking creative production.
The brief posed a paradox: how do you design an identity about the “end of human creativity” without relying on the very tools under scrutiny? We chose a radical answer no AI, no generative shortcuts. Instead, we returned to the most fundamental symbol of audiovisual culture: real film stock. The identity became more than a campaign; it became a manifesto for human authorship. The entire typographic system was built from the same physical film reel used in the short film making the medium itself the message.
Year
2025
Client
Ciclope Festival, The Youth Co.
With
Bruno Regalo, Gabriel Menezes.
Agency
DXD – Design by Disruption by TBWA\
My Role
Type Design Concept, Graphic Design, Art Direction
Recognitions
TDC 26' Type Directors Club (Lettering/Motion)
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