Currently Senior Designer at CrispinBR.
Elma Chips
Amendoísmo
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VISUAL CAMPAIGN
2024
MY ROLE: Design and Art Direction
"Amendoísmo" repositions Elma Chips peanuts as an antidote to a world saturated with demands and overstimulation. Developed by SoWhat and produced by Ambiência, the campaign uses sound as its main character to deliver a simple message: while the world pushes you to constantly perform, Elma Chips invites you to step back and enjoy. More than a campaign, it's a quiet manifesto against overperformance one that spread organically from TikTok to LinkedIn. Its strength lies precisely in what it doesn't claim: no world-changing promises, just permission to be present and unbothered. This is "Amendoísmo." This is Elma Chips.
CREATIVE DIRECTION: Getúlio Vargas, Rafael Pavelegini
DESIGN & ART DIRECTION:João Rizatti, Getúlio Vargas, Leonardo Ligeski
COPYWRITING: Gabriel Lyra
GRAPHIC PRODUCER: Akira Miyake, Gabriela Schunk, Maísa Lehmkuhl
PHOTOGRAPHY & FILM: Ambiência.TV
3D'S & CGI: Thiago Christo
TYPOGRAPHY: Freitag by Zetafonts
AGENCY: SOWHAT
See All Work
ONLINE •
© JOÃO RIZATTI (RIZZA)
SEASON 26'