Amendoísmo
Elma Chips
—
"Amendoísmo" repositions Elma Chips peanuts as an antidote to a world saturated with demands and overstimulation. Developed by SoWhat and produced by Ambiência, the campaign uses sound as its main character to deliver a simple message: while the world pushes you to constantly perform, Elma Chips invites you to step back and enjoy. More than a campaign, it's a quiet manifesto against overperformance one that spread organically from TikTok to LinkedIn. Its strength lies precisely in what it doesn't claim: no world-changing promises, just permission to be present and unbothered. This is "Amendoísmo." This is Elma Chips.
Year
2024
Client
Elma Chips Amendoins
With
Rafael Pavelegini, Getúlio Vargas, Leonardo Ligeski, Gabriel Lyra, Akira Miyake, Gabriela Schunk, Maísa Lehmkuhl, Thiago Christo
Agency
SoWhat / Ambiencia.TV
My Role
Graphic Design, Art Direction, Creative Direction
Recognitions
Shortlist at Clube de Criação de São Paulo (CCSP)
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