Jazz is Dead: Played by Humans

PLAYED BY HUMANSPLAYED BY HUMANS

Played by Humans
Jazz is Dead

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TBWA\Chiat\Day LA and Jazz Is Dead created a stamp of authenticity that proves when music was made by people, not machines. It answers a moment when 60,000 AI generated tracks reach streaming platforms every day, 97% of listeners cannot tell human music apart, and musicians are projected to lose the equivalent of three months of annual income by 2028.

At playedbyhumans.org artists, labels and listeners upload tracks for analysis. The system returns a confidence score and, above the set threshold, awards the stamp with blockchain backed registration for use on physical and digital releases. The movement also includes a documentary short with Jazz Is Dead, featuring a human played version of an AI generated track. It is not an attack on AI.

It makes human authorship visible, recognizable and economically sustainable.

Year

2026

Client

Jazz Is Dead, TBWA\Chiat\Day\LA

With

Bruno Regalo, Gabriel Menezes.

Agency

DXD – Design by Disruption by TBWA\

My Role

Graphic Design

Recognitions