Latino and Native American communities are woven into the cultural fabric of Arizona, shaping its identity for centuries. Their traditions do not simply coexist. They combine into a shared identity built on resilience and pride, one that carries tradition forward while still evolving.
Seasonal Creative 25'
Arizona Cardinals
—
In 2024, the Arizona Cardinals, the oldest franchise in the NFL, invited us to create a seasonal identity for the team. The brief asked for a visual language that could connect more deeply with fans across Arizona and with the roots that make the franchise unique.
The state is home to Native American, Latino and Anglo communities, and the team needed a new way to represent that diversity. We started by building assets grounded in local culture, then expanded them into a rich visual universe with room to flex across every application.
Year
2024
Client
Arizona Cardinals
With
Bruno Regalo, Gabriel Menezes, Felipe Cannali, Victor Rosa, Rafael Amaral.
Agency
DXD – Design by Disruption by TBWA\
My Role
Type Design, Graphic Design, Art Direction
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SEASON 26'
RIZZA